Meet the Bulla Cream Team…
This event was part of Bulla Dairy Foods Cream Team competition – a national six week search on social media to find three passionate foodies and cream crazed enthusiasts to join the Bulla Cream Team,...
View ArticleThe Facebook facial…
International make up brand Nars recently took on the task to create an app in the hope of raising their Facebook profile- the challenge…? To achieve social media results without paying for advertising...
View ArticleOreo takes a bite into real time advertising…
A traditional ad on this year’s Super Bowl was easily the most expensive buy on television with a cost of approximately $3.8 million for a 30-second spot. Inspiring creative concepts and months of...
View ArticleAre we facing the demise of brand loyalty?
Committed, faithful and loyal- words that represent ‘music to ears’ of marketers from around the globe. However, in recent weeks there have been a number of articles predicting the decline of brand...
View ArticleGoing, going, Sold!
Super Saturday officially ended on a high with auction clearance rates demonstrating that Melbourne’s property market is bouncing back! Wonderful news for the property industry as a whole and also for...
View ArticleYou’ve got mail!
As the weeks quickly pass us by and our inboxes continue to reach overload capacity, we thought it would be helpful to share some knowledgeable tips for streamlining the email process and...
View ArticleSocial media fail…Woman tries to sell kids on Facebook
A word of caution to anyone on Facebook (or any social media platform for that matter), It’s not OK to offer to sell your children on Facebook, even if you really need the money…...
View ArticleDecode Google: Bing and Jay Z team up in an attempt to take over Google…
Bing teamed up with Jay-Z to launch his new book Decode by plastering all 320 pages of it — one page at a time — in different locations and in very unusual ways around the world for 30 days before the...
View ArticleTAG Heuer sets the pace…
On Wednesday night, TAG Heuer kicked off the 2013 F1 racing season with brand ambassador and F1 Champion Jenson Button to celebrate the 50th anniversary of the iconic Carrera timepiece. Held at the TAG...
View Article‘Newsism’ drives the virgin customer experience…
The pace of innovation is accelerating at record speed, as virgin customers around the globe lust to try the hottest and newest must have products and services. What is a virgin customer we hear you...
View ArticleMkt. featured on ‘Melbourne is Design’ blog
Stylish new blog ‘Melbourne is Design’ hunts down Melbourne’s very best interior architecture and design spaces in the retail, commercial, creative and industrial sectors. The Mkt. office is very...
View ArticleThe Emily Posts of the Digital Age…
Mkt. are big advocates of etiquette (the queen of etiquette, Emily Post, is one of guru’s) so when the New York Times recently featured the article ‘Etiquette returns for the digital generation’ we...
View ArticleEmotional intelligence just became that little bit ‘smarter’!
Gone are the days where emotional intuition is an essential tool for employers, as technology again provides a solution and takes the hard work out of what is one of the most common workplace...
View ArticleFriday find…How secure is your password?
Mkt. is safe…for now! http://howsecureismypassword.net
View ArticlePinkification…
Many products are designed – rightly or wrongly – for women in the Australian and overseas market. While many of these products go unnoticed, recently a number of them have received significant...
View ArticleDoes crowdsourcing product names result in trouble?
Crowdsourcing is everywhere…yet just how effective is it? Laurel Sutton’s recent article on Fast Company states that “Crowdsourcing works for funding creative projects or hiring someone to paint your...
View ArticleThe prologue…
Social media marketing continues to be a challenge for businesses around Australia as many fail to grasp success and engagement in this fast moving and challenging arena. In the first of a sequel of...
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